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Media done the right way.

Total Market Media brings you global expertise of media across multiple markets, as well as working in the digital realm across the largest US providers. What that means? We focus on the underserved US Multicultural Market and the Latin America marketplace.

We offer more than just media.

We believe on complimenting media with all the necessary tools, through true strategic planning, media buying, paid social, media relations and a deep understanding of analytics.

We work with the client business KPI's, which allow us to consult in a better way.

We come from large ad agencies.

To mention a few: IPG, WPP and Publicis. Our experience has been focused on working for clients and media companies. Now, we got together to channel this “know how” to bring a simple solution into media. We are making a difference in the market.

Digital has taken over.

Media is a complex topic. When you read and see what people do, it almost sounds like rocket science. We understand media. The reality is that, if we can get the right ad to the right person at the right time, we succeed in advertising.

What we do.

  • DMP understanding
  • Work with clarity on First Party data as well as 3rd Party data aggregators
  • Campaigns come alive across:
    • Display
    • Mobile
    • SEM
    • Programmatic
    • Video
    • CRM
    • E-mail
    • Paid Social (Facebook, Instagram and Twitter)
    • Digital OOH

Experience and knowledge makes us a powerful digital consultancy.

We do more.

We also offer client services, account management, and global business experience are part of our DNA.

What this means to you.

When you think of a partner, you want turn-key. Period. We offer complete solutions, from the early planning across all channels to ROI based results. We make campaigns shine.

The team


•  Focused on integrating communications through planning and media.
•  Specialized in multicultural markets in the the US, emerging LATAM markets.
•  Master of working with new media trends with ad technology and cloud marketing platforms.
•  Former SVP at UM (AdWeek Agency of the year 2016) overseeing total market planning.
•  Client partner for brands: MasterCard, Sony Pictures, Microsoft and ExxonMobil.
•  Creates the possibility of campaigns to become effective brand experiences across all consumer touch points, including digital ecosystems with focus on social interactions.
• Past clients: (Fortune 100 Brands) Dove (Unilever), IBM, Cisco, American Express, Jack Daniels, Samsung, GM, Ford Motor Company, American Airlines.
•  Past agencies: Ogilvy and Mather (Neo@Ogilvy), Publicis (StarcomMediaVest Group), Zubi Advertising and The Vidal Partnership.
•  Frequent speaker at the Mobile Media Summit in NYC, Portada Conferences, AdWeek NYC and IAB conferences in Latin America as well as Proxxima in Brazil.

•  Integrated communications professional specialized in the Latin America and Caribbean markets. 
•  Over 17 years of experience in the advertising industry.
•  Responsible for the marketing procurement for agencies (ATL, media, BTL, PR, Consumer Planning, and digital) for Diageo in Latin America and the Caribbean.
•  Specialized in looking for innovative and transforming business opportunities that will allow to grow their business.
•  Worked with key multinational corporations such as Sony and Samsung from a client side as part of their marketing team in the areas for: media, CRM, digital marketing, sponsorships and personal information management.
•  Agency experience: worked on the digital and media strategy for P&G, GM, RIM, Telefonica, Oracle, Dish Network, PepsiCo., and Richemont
•  Raquel holds a BA in International Business and Marketing from FIU and a MBA in Finance and E-Commerce from UM.
•  Editorial board member for Portada LATAM and 3 times award recipient of The Internationalist 50, 100 as marketer for her innovation and breakthrough projects.

•  Social Communicator and Advertiser, Marketing & Sourcing Specialist with 20 years of experience.
•  Extensive managerial and strategic experience at the Andean level, in areas of Marketing Services, Agency management in the areas of ATL, BTL, Digital and Media. He has reached a deep knowledge in both B2C & B2B.
•  Held leadership positions in multinational companies in areas of Marketing and Strategic Services negotiations in the Andean region.
•  Manager of Strategic Negotiations in Marketing Services ​in Diageo Colombia.
•  Headed the division of Advertising and Promotion for Colombia in Ford.
•  Global Creative Marketing Services Manager in Avaya.
•  Agency experience: (Accounts Director) at Leo Burnett, Lintas Worldwide and Havas.
•  Oversaw projects for global and regional brands Sedal, Lipton, Lux & Rexona (Unilever), Cerveza Corona, Club Colombia (SABMiller), Mazda, Henkel and many others.
•  His work was awarded a Golden Effie, in Internet Category for Guardian Content ETB.
•  Participated in industry events such the B2B Marketing & Strategy Conference 2014 "Creating value from Procurement Marketing in negotiations“.

•  Over 9 years of professional experience in the social media sphere, marketing and communications, providing creative and research experience for top agencies.
•  Regional Marketing Specialist for Red Hat and Net App for the Latin American technology market with a technology VAR.
•  Managed content creation, channel mix for distribution of content as well as events marketing.
•  Expert on public profiles management for Facebook, Twitter, Instagram, Google Plus, LinkedIn, Viber and YouTube.
•  Her vision: to deeply analyze the data in order to create a brand focus and a plan, while managing and executing for each brand as needed.

•  Fluent in English, Portuguese and business command of Spanish.


Remember, media is the main means of mass communication. You have it right in front of you.
It can all begin with a simple conversation.